There are a lot of wannabe artistes nowadays. But being that successful artiste is a long journey. Rome wasn’t built in a day. It takes just a step to make it to stardom. But remember that the life cycle of an artiste might just be a short trip. The life span is so short that we have seen examples of artistes that last a year, maybe less and that’s all. We could save that topic for another day.
Here are some 10 tips that will help you as an upcoming artiste on how to promote your musical works.
- MAKE GOOD SONGS
The trend in the Nigerian music industry today lies with so many artistes producing dance songs. The music scene is now over-saturated with party jams or club bangers. The negative effect is that, on the long run, such songs phase out quite easily. They don’t last for too long and they easily fade out. Except you are an established artiste that can churn out hits after hits, it is a bad idea for the upcoming ones to dwell on that narrow path. Make a good song with a positive message. Never include the year you sang the music. You don’t know whether it may take years before it becomes a hit. So beware. Good songs never fade (most especially songs with well scripted messages). Get a good songwriter and work your lyrics.
- MAKE EXTENSIVE USE OF THE SOCIAL MEDIA
It is saddening to see upcoming artistes underestimating the power of social media. This is one of thee cheapest and easiest medium to express your product to the world. Socialize with the world. Connect with families, friends, pals, even your enemies! Who knows! You might win them with your music. Facebook, Twitter, Google+, Instagram, Whatsapp, Myspace, BBM, WeChat, Kink, Skype, etc are some of the platforms you can use to get in touch with your fans.
- UPLOAD YOUR SONGS. DON’T KEEP THEM ON YOUR PHONE.
Use uploading sites to get your music to the world. Gone are those days when you only share your songs via infrared or Bluetooth devices. Souncloud, Reverbnation, Hulkshare, NotJustOk, mu6, NaijaPals, Tindeck, etc are some sites that will help you get noticed. Some of these sites can host your songs till eternity (as long as the link remains active). Don’t just sit and wait for them to share your music. You have to spend sleepless nights if you have to.
- BUILD A FANBASE
Try to build a fan base starting from your own house. Make sure you interact with your fans regularly. Send emails, newsletters, freebies and other goodies to your fans. Reply to their mails, tweets, comments, questions, praise, criticisms, etc. Make friends with those who have a large friend list. Talk to them to help you share your songs. You have to be patient however because it is not everybody that will share your songs. Stick to those who are eager to help you. Forget about those who are eager to slow you down. Move on.
- GET YOUR SONGS ON WEBSITES, BLOGS, MAGAZINES, NEWSPAPERS, ETC.
You really need this important tool if you really wanna “BLOW”. Work with bloggers. They help in such a way that you cannot imagine. Never underestimate their power and impact in the music industry. They may charge you expensively but most times, it is worth the risk. They could guarantee you 100,000 download but you really need to get up and add more figures. Share, tweet, rebroadcast and repost the links to your music. You never may know when your star will shine with just a single tweet. You never can tell who is online at a particular time.
- BE CALM AND COOL-HEADED
Make friends. Always smile. Be humble. Create discussions. Be a clown (if the need arises). Create a group on any social media to engage them in discussions. Allow them to criticize your works. Be ready to learn.
- STORM THE MEDIA. TAKE A MEDIA TOUR.
Get in touch with DJs, radio On-Air-Personalities, Veejays and show promoters. Remember that money shouldn’t be an obstacle at this stage. Better to give it a try than to sit down presuming. Some DJs, OAPs, Veejays may demand payment. It is saddening of course. But in the modern day entertainment industry, it is a sacrifice you must be willing to make. In fact, you just have to make it. But I advise you look before you leap because the game is so full of scammers. Advisably, don’t be in a rush to pay. Take your time. Work with those who are in it for the passion. Hype those who encourage you and show your appreciation by constant calls, messages or visits. It is very important. Forget about those who are too demanding. REMEMBER, NEVER DISS THEM.
- DROP NEW SONGS ONCE IN A WHILE
Take your time before dropping new songs. Give some songs some window period to help flourish before dropping another one. This will give you time to analyze and strategize on what your fans really want from you. Dropping songs daily, weekly or monthly won’t make you a star over-night. Sometimes, your fans could get bored of your style and they may criticize you too easily because at this stage, you are vulnerable to come out with a flop song along the line. You may decide to hibernate for let’s say 2-4 months before dropping another song. Fans will appreciate it more. Before you know it, they will be begging for an album from you.
- DROP MIXTAPES.
This goes out to the hip-hop artistes most especially rappers. Do some mixtapes. It helps a lot. It is another medium used for promotion. Do some good mixtapes and be sure they are more doper than the original song (which may be literally difficult but possible). You have to be diverse and very creative as an artiste. Create something unique. Don’t try to be somebody. That somebody worked so hard to be who he/she is. So work harder to be YOURSELF!
- GET A JOB. BE AN ENTREPRENEUR.
Hustle but don’t bustle. You need to be financially stable in this game. Sometimes, it is not about going to the studio to cook up a beat and then spit some rhymes and voila, a track is out. It’s all about the promotion. Promotion is always the most difficult branch of managing your music work. It is the most important tool in the music game. Except you have an buoyant manager or you are signed to a record label, you have to budget for airplays, interviews, hypes, shows and to a larger extent, tours. You need to work to get some extra cash to foot your bills. Music only pays at the latter stage. You need to be well-disciplined.